Engaging Our Society

SUSTAINABILITY & CSR

As a global actor interwoven in society, we are ideally positioned to add value in the communities wereach and throughout
society as a whole. In addition to taking part in local initiatives, we will continue to educate all of our stakeholders on the
importance of Responsible Drinking - because our products are precious and must be enjoyed in moderation. By joining
forces with our communities, clients, institutions and society in general, we can make the world a better place to live.

1
OUR NEEDS
Whether it is based on our values.
2
SOCIAL NEEDS
Whether it conforms with social aspirations.
3
ORGANIZATIONAL
NEEDS
Whether it relevant to organizational needs.

OUR PARTNERS

NPO ABLE ART JAPAN

This group helps disabled people create opportunities for artistic endeavours and supports them in finding ways to lead productive and independent lives, as well as creating new values in society.
It was established in June 1994.

http://www.ableart.org/

Public Resources Foundation

This group aims to change society through “intentional donations,” recognizing the value in people’s desires to be helpful and providing support for them to fully utilize those altruistic aspirations. It was established as a nonprofit organization in 2000, and became a public interest incorporated foundation in 2013.

http://www.public.or.jp/

As a corporate group that produces alcohol beverages,
we are working to address issues associated with drinking habits and promote moderate,
responsible drinking so that many people can share in the joys and moments.

SLOGAN

The campaign slogan of “For All to Be
Ambassadors of Responsible Consumption”
is an appeal for people
to enjoy alcohol in moderation,
both individually and in groups.